Book Review: Tribes by Seth Godin

Iust finished reading Tribes by Seth Godin and thought it was a great read. One of our most powerful survival mechanisms is to be part of a tribe – to contribute to a group of like-minded people. Whether it’s with work, family, friends, interests, etc., we all already associate with different tribes. But nowadays 2 things are certain – it’s easier that ever to resist change/follow the status quo, but it’s also easier than ever to become a leader of a tribe and incite change.

Many of us are “sheepwalking,” meaning we do as we’re told, mindlessly go through routines, embrace the status quo, and don’t think twice about changing the current situation. Most of us react, several of us respond, but very few initiate. But it’s easier than ever with tools like the internet to voice your opinion, build a tribe, and lead change. Whether you’re Steve Jobs who built a tribe around Apple products, or an employee that starts a company newsletter to build a tribe and voice innovative ideas to breath life into the culture again, it’s easier than ever to be a leader.
Leaders challenge the status quo.
Leaders create a culture around their goal and involve others in their culture.
Leaders have an extraordinary amount of curiosity about the world they’re trying to change.
Leaders use charisma (in a variety of forms) to attract and motivate followers.
Leaders communicate their vision of the future.
Leaders commit to a vision and make decisions based on that commitment.
Leaders connect their followers to one another.”